Springboard appreciates your interest in our creative capabilities and the opportunity to share a few with you. Below you will find very brief case studies of work we have done for organizations similar to yours.  Please feel free to navigate around the rest of our website to learn more about how Springboard can help you.  We look forward to continuing the conversation!

Case Studies

Lehigh Valley Health Network

Springboard was hired to preform a comprehensive brand engagement to help Lehigh Valley Health Network strengthen their brand. Like many healthcare organizations, theirs was a “house of brands,” creating what they called “logo soup.”

To remedy this, Springboard identified Lehigh Valley Health Network’s unique market position, brand promise and pursued a master brand strategy. This resulted in a new name for the organization, a new logo and a powerful new tagline: A Passion for Better Medicine.

 

 

The original “House of Brands”  – before the name change to Lehigh Valley Health Network
New Master Brand –  using one established visual look throughout the network

 


 

Additional Branding Work

 

Graphic Standards Manual
Brand Book
Brand Matrix

 


Jefferson

Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future. However, when combining, a new brand position and identity were required to unite the entities. Springboard was engaged to determine the most effective positioning and identity strategy for this new brand.

Springboard created an updated and modified logo based on the new brand position, which maintains the Jefferson “bust” in a contemporary manner.

 

Move from a “House of Brands” 
To A Branded House (Master Brand)

 


 

 

Additional Branding Work

 

Helicopter on Hospital Helipad
Brand Book
Brand Graphic Standards

Holy Cross Health

Holy Cross Health is a Catholic, not-for-profit healthcare system known for quality and its commitment to the communities it serves. They expanded from a single hospital in Silver Spring, MD, into a system of hospitals and health services in locations throughout the community in order to increase access and enhance the patient experience.

 

Internal Engagement

The new theme and brand message was first launched to employees and internal stakeholders to educate and inspire them around the importance of the work they do each day.

The new brand was introduced by the CEO online and through a number of town hall meetings. To engage employees around this theme, Springboard created a series of testimonials featuring employees explaining how they move life ahead.

 

Dr. Coots, CEO Video Script

Screen Savers
Pull-Up Banners
Time Clock Posters

 


 

External Engagement

The brand theme was then launched to consumers. It promotes the breadth of the Holy Cross Health services to position them as better able to help people achieve more, through their continuum of care and innovative programs and services. Ultimately enhancing the reputation of Holy Cross Health and building trust that they have the knowledge and resources to help consumers.

Brand Video
Springboard produced the following introductory brand video, it lives on Holy Cross Health’s home page and was served to the market through a series of digital and social media ads.

 


 

Mass Media

The following tactics were implemented to build overall brand awareness for Holy Cross Health.

 

Print Ad

Bus Wraps

Radio Ad

 


 

Targeted Media

The following tactics were used to get the Moving Life Ahead message in front of people who are most likely interested in Holy Cross Health’s services and programs.

 

Zoned Cable TV
Pre-Roll
Interactive Display Ads

 


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