Springboard Webinar Series
“The 5 E’s of Branding” Webinar
Today’s healthcare marketers have to be more “on their game” than ever. Healthcare consumers are savvier, have high expectations and don’t want the “same old, same old” from hospital advertising. During this webinar, Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy, discusses the new rules of engagement for hospital branding based on findings from a national consumer study as well as explorations of key consumer trends and forces.