Springboard Brand & Creative Strategy

Meet Our Team

Like every brand, we too, have a story. Springboard Brand & Creative Strategy began in 2002 as a brand consultancy. We were really good at helping clients identify their unique strategy and how it could be implemented across the organization.

But our clients thought we were good at something else, too, and asked us to help them implement the strategy with creative development and execution.

Today, Springboard is a full-service branding and communications agency, providing clients with both strategy and implementation in all media, new and traditional.

Just as every brand we work on has multiple layers, everyone who works here has different parts to their story. Yet all the parts fit seamlessly together to make a Springboarder. Meet our team.

Rob Rosenberg

Rob Rosenberg

President

Read Rob's Bio Here

Developmental
Northwestern University Medill School of Journalism, Institute for Advanced Advertising Studies

University of Kentucky BA Communications

Inspirational
“My knack is helping organizations translate their vision into a brand statement that is then translated to a creative direction. I guess I’m a translator.”

Operational
Rob is the inspirational leader of Springboard. He founded the agency in 2002 as a way to express his unique approach to healthcare marketing. In doing so, he created an entirely new kind of branding firm. It worked. He still has his first client and has gone on to add many more. He is our indefatigable CEO – Chief Enlightenment Officer.

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Rob is a frequent speaker at many branding and marketing conferences. He also has contributed to numerous publications, including books, magazines, and trade journals. You might also come upon one of his poems from time to time.

Cultural
Rob’s favorite phrase is “What if?” followed closely by “Why not?” Speaking of culture, Rob loves to travel the world and also enjoys the many bike trails and hiking paths in Chicago. Find out more for yourself. Call him at 847.398.4920 or email him at rob@springboardbrand.com.

Mike Chapman

Mike Chapman

Vice President, Account Director

Read Mike's Bio Here

Developmental
Indiana University BS Marketing/Advertising

Inspirational
“I’m passionate about delivering the branding solution that goes beyond the marketing department. The solution that is appreciated within the C-suite and has an impact on the goals of the client’s organization.”

Operational
Mike is a guy who can keep twenty plates spinning at once; have a chainsaw thrown in for him to juggle and remain smiling throughout. Multiple campaigns. Multiple deadlines. Multiple problems. Multiple chances for him to succeed. He is the human fire extinguisher. In case of emergency, break glass. Find Mike.

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Mike is a frequent speaker and blogger on the national healthcare marketing circuit.

Cultural
Mike is grace under pressure. If Grace were a guy with a wife and two kids. He arrived at Springboard when a former client (see he’s still friends with his former clients) suggested he and Rob Rosenberg would make a great team and hasn’t left since. Rob still concurs. When he’s not with Rob, Mike enjoys spending time with his family, usually on a playground, in a hockey rink or napping on the couch while they’re somewhere nearby. He thinks. He’s not sure because he’s asleep. Dreaming up the next big solution for one of his clients.

Cori Albrecht

Cori Albrecht

Account Supervisor

Read Cori's Bio Here

Developmental
Roosevelt University BA Public Relations

Inspirational
“I’m not happy until my clients are happy.”

Operational
Cori has a strong social media background. She was branding on Facebook while you were still trying to figure out what MySpace was. Cori began her career at Springboard as a social media-marketing specialist, but she is so much more than that. She is a problem solver who gets to the bottom of things, figures out what needs to be done and makes it happen – usually before her second cup of green tea. If you’re not part of the solution, your name’s not Cori Albrecht.

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Service Industry Advertising Awards Gold Winner
Healthcare Advertising Awards Best in Show
American Society for Association Executives Gold Circle Award Winner

Cori also performs in a barbershop quartet that has won several international awards. No wonder clients are always singing her praises.

Cultural
Perhaps it’s her choral training, but Cori is able to blend harmoniously with all members of the Springboard team and their clients. It’s also how she does her job – bringing every piece of a project together to make sweet music.

Donna Pescente

Donna Pescente

Account Supervisor

Read Donna's Bio Here

Developmental
Lewis University – Masters of Business Administration

Loyola University Certificate of Management

Valparaiso University BS Marketing & Economics

 

Inspirational
“I believe in bringing your best self to work every day. Relationship building, team work and happy clients is my passion.”

Operational
Donna comes to Springboard with over 20 years of marketing experience.  She loves the power of being part of a team and is known for her energy, enthusiasm and work ethic.

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Donna is so excited about being part of the Springboard team and the future ahead.  She is looking forward to making contributions that will drive the company to even greater success.

Cultural
Donna has two daughters who she absolutely adores and loves spending time with. She spends a huge amount of time driving her younger daughter to her professional dance classes. In between her busy work/mom balance she continually seeks out opportunities to better herself in work and in life and strives to be a great role model for her girls.

Natalie Wong

Natalie Wong

Account Executive

Read Natalie's Bio Here

Developmental
DePaul University, BS Marketing with a double major in Public Relations and Advertising

DePaul University, MS Marketing Analysis

Inspirational
“I am passionate about turning a client’s vision into reality.”

Operational
Natalie has extensive experience in customer service, project management and marketing, and demonstrates outstanding abilities in writing and graphic design.  Her attention to detail and conscientious efforts prove to be great assets for the team.  Natalie’s attitude is always positive and her willingness to do what it takes to get things done ensures we meet and exceed client expectations.

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Natalie is excited to be a team player and working collaboratively to achieve client goals.

Cultural
Natalie has a passion for creativity, which is showcased through everything she does, including hobbies designing art projects.  You might also find her at a nearby ice rink since she is a former competitive figure skater.

Will Wells

Will Wells

Assistant Account Executive

Read Will's Bio Here

Developmental

Roosevelt University

BA in Integrated Marketing Communications

Minor in History

Inspirational

“I get true enjoyment from learning new ways to solve problems. There are many ways to complete tasks; however, I am always trying to find the solution that is the most efficient and produces the highest quality results.”

Operational

Will has a background in customer relations. He has a passion for helping whenever he gets the opportunity. Like a point guard he is always looking to assist his teammates and create a scoring opportunity.

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Will looks forward to contributing work that brings Springboard even more marketing and creative awards.

Cultural

Will loves to learn new things. Whether it be learning a new sport, picking up a new instrument, trying a new recipe or mastering the latest online marketing tool. The fast pace and ever-changing field of advertising is what keeps him passionate about his work.

Martha McShea-Davis

Martha McShea-Davis

Administrative Assistant

Read Martha's Bio Here

Developmental
Eastern Illinois University BS Marketing and Fashion Merchandising

Inspirational
“I am best at assisting within the office. When anyone needs extra help, I am willing to offer my assistance wherever needed.”

Operational
Martha offers a wide array of service throughout the office on a daily basis. Whether it is assisting the office with daily administrative support activities to coordinating schedules and events to assisting with projects from the account team. She is always there to help.

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Martha comes to Springboard with years of marketing experience. Visitors and Springboard team members alike look forward to her daily inspirational thoughts featured in our lobby.

Cultural
Martha worked in advertising for a decade before staying at home to raise her family. Needless to say, after a stint as a stay-at-home mom, she is capable of handling any situation that arises in the office. An avid runner, she can be seen bustling around Springboard when she’s not in a 5k.

Marie Babb-Fowler

Marie Babb-Fowler

Business Manager

Read Marie's Bio Here
Dylan Sonen

Dylan Sonen

Intern

Read Dylan's Bio Here

Developmental
Dylan recently graduated from Illinois State University, Bloomington-Normal with a BS in Computer Systems Technology.

Inspirational
“I believe in giving 100% every time. Making the client and team happy is my constant goal. Failure is not in my vocabulary!”

Operational
Dylan is detail oriented and a renaissance man. He understands that even the hardest problems can be solved through implementation of smart solutions and a good attitude. His background in IT and computing technologies influence his view towards problems and positively affect the processes from which work is created.

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Dylan is excited to contribute to the continued success of Springboard and looks forward to creating work that brings Springboard even more awards and recognition.

Cultural
Dylan loves to learn and increase his scope of knowledge through his many hobbies and interests. Some of these include traveling to learn more about the world, the singing and guitar playing he does in his off time, or his affinity for everything that is internet. He also has a weakness for baked goods.

Steve Solether

Steve Solether

Traffic Manager

Read Steve's Bio Here
Randy Rhinesmith

Randy Rhinesmith

Senior Art Director

Read Randy's Bio Here

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