The Power of Testimonials in Healthcare Branding

The Power of Testimonials in Healthcare Branding

If you aren’t already using testimonials in your healthcare marketing plans, I hope that this inspires you to do so. Testimonials are a powerful tool that can persuade potential customers to buy or use your services. In fact, testimonials could be one of the most powerful marketing tools you have! People feel more confident engaging in a relationship when they know there are other satisfied customers. Through testimonials, you can give potential patients a reason to believe and a trusted opinion from a third party. Testimonials are effective because they: Build trust. Your customers share the positive experiences they’ve had with your organization’s services. Provide feedback. Asking for testimonials is a great psychological spur to encourage companies to continually strive for their best performances—and allows quick corrections if they begin to drift off course. Aren’t “salesy.” Because they aren’t written in your corporate voice, they stand out as unbiased and authentic. Overcome skepticism. A good testimonial has the power to convince your toughest prospects that your products or services are worth pursuing. A few quick tips: Ask for testimonials at every opportunity and quote the best ones throughout your marketing materials: brochures, website, emails, etc. Customers value different things, so select a range of testimonials that will appeal to all of your customer segments. You can’t have too many glowing customer testimonials! Don’t use family members, friends, or paid actors to do testimonials. Testimonials should come from people you’ve selected who genuinely admire your healthcare system. Get written permission from your customers before using their testimonials. Keep your testimonials up-to-date. The information will begin to seem irrelevant if it...
Do I Need SEO?

Do I Need SEO?

In this evolving, technology-driven world we live in, phone books and directories are a thing of the past.  When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone won’t do much good if no one can find you on the web.  In today’s competitive market, you need to have an effective website that is paired with search engine optimization, or SEO, to help visitors find your site. In short, SEO helps search engines, like Google, figure out what your website is about and how it may be useful for visitors. The best practices of SEO will ultimately improve user experience and ensure visibility on search engines. In addition, search engine optimization is essential because: A vast majority of users are more likely to click on websites that are listed on the first page of search engine results. If you are ranked high on the first page for multiple keywords, your website is more likely to get visited.  This also creates more exposure to your business and brand. Search engines typically list websites that are secure and safe first. This provides a sense of business credibility. SEO helps make your website easier to navigate for users. It consists of rearranging your site’s architecture to make pages within the website easier to find. This is also helpful for search engines to crawl your website to find relevant information about what you offer. Type in a keyword or phrase that best represents your business on any major search engine, whether it’s “Great Italian Restaurant in Chicago,” “Affordable...
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