Lessons from the Shark Tank for Healthcare Marketers

Lessons from the Shark Tank for Healthcare Marketers

I had the pleasure to present at the SHSMD Connections conference in Seattle a few weeks ago.  My co-presenter, and fellow disruptor, Paul Szablowski and I were thrilled to see a full house for our session, as healthcare marketers were eager to learn business lessons from the hit reality television show “Shark Tank.”  And, at a time when marketers are under constant scrutiny from their CEO’s to demonstrate value and Return on Marketing Investment (ROMI), walking into a shark tank each time budgeting and annual planning rolls around is all too much a reality. Here’s a recap of our presentation, “Lessons from the Shark Tank.”  If it leaves you swimming with questions or additional thoughts, I look forward to hearing from you. The Waters are Murky for Marketers Marketers in all industries are facing intense pressure to perform for their organization.  Many studies suggest that there is definitely a realignment needed between the C-Suite and marketing department in terms of expectations, accountability, and responsibilities.  Nearly three quarters of CEO’s want their marketing department to focus on growth goals and new customer acquisition, and the same percentage of marketers believe their jobs are not designed to let them achieve this for their organizations. Perhaps this is why the average tenure of a Chief Marketing Officer is only four years – the shortest length of any position in the C-Suite. Another reason is that marketers have focused too much on “marketing” and not enough on growth goals.  So before walking into your “shark tank,” this mindset  has to shift or you’ll be quick to sink in your organization. Lesson 1:  Know...
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