5 Great Marketing Strategies for Medical Practice Growth

5 Great Marketing Strategies for Medical Practice Growth

The best healthcare marketing strategies, offline, online, traditional and new media all have to work together to reach, motivate, and engage healthcare consumers. In order reach and motivate your target audiences to choose you over another practice, your brand needs a “heartbeat.” A heartbeat creates an emotional statement about your organization. A promise to the marketplace that focuses on the benefits consumers will gain by becoming a patient of your practice. Whether yours is a large medical practice or small physician office, it’s important to ask yourself the following on a regular basis: Does your strategy deliver on your customers’ expectations? Is your brand’s messaging delivering on that strategy? Is your creative really breaking through? What’s the competition up to? Working to develop your brand’s heartbeat, and a strategy to address all of these things is crucial to creating a creative and compelling message that will engage your specific target audiences. The next goal of your brand should be to meet your key audiences’ interests, needs and passions, and creating and executing a tactical plan to reach those audiences. Below are some strategies for taking this next step – Offline/Traditional Offline marketing, also referred to as traditional marketing, includes such things as radio, television, billboards, print collateral and direct mail, among others. These can be considered antiquated and ineffective but should still be considered as part of an overall, integrated marketing plan. There’s a reason you see so many healthcare/pharmaceutical ads on TV and receive so many special offers via the mail. For the right demographics and with the right strategy behind them, they still work. Especially when combined...
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