Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company’s brand among both current and potential employees. Here are some ways that marketing can influence employee retention and recruitment:...
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how...
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if a health system becomes a brand. And, if it does, what are some new messages and promises it can state that...
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...