Funeral and Memorial Information Council (FAMIC)
The Funeral and Memorial Information Council (FAMIC) is an “association of associations” representing all aspects of the funeral industry, from funeral homes and cremation societies to monument builders and casket makers. FAMIC engaged Springboard to help create a logo/identity for the association that represented their mission to provide direct and open information regarding deathcare and memorialization from the leading associations of service providers and businesses.
National Consumer Engagement Campaign / Member Marketing
Springboard worked with FAMIC to create “Have the Talk of a Lifetime,” a consumer education outreach effort to urge families to talk with loved ones about life, the things that matter most and how they want to be remembered when they die.
The Have the Talk of a Lifetime campaign began as a grassroots campaign. That means that local funeral homes and suppliers throughout the country were provided with marketing tools to share educational materials with consumers in their community.
In order to help create positive momentum for the industry, the marketing tools were developed and distributed to the members via DVD and online. Member participation in the Have the Talk of a Lifetime campaign is helping people in their communities discover unique life stories of the people who matter most to them. These discussions can help families and friends make important decisions about how they wish to remember and honor the lives of their loved ones through meaningful memorialization and understand the important role that funeral professionals (members of FAMIC organizations) play in the memorialization process.
Insight Medical Genetics
Insight Medical Genetics is a comprehensive genetic testing practice providing personalized counseling and guidance for patients and referring providers. With the expertise of a medical center and the personal touch of a private practice, Insight Medical Genetics provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care.
Urgent Care Association (UCA)
The Urgent Care Association of America (UCAOA) is recognized as the largest, most notable trade and professional association in urgent care. Over the past couple of years, the urgent care industry has evolved with consumer demands for more affordable, high-quality and convenience healthcare options. Competition grew as well, with other healthcare options coming to the market each day, including telemedicine, retail clinics, e-visits, and more.
UCAOA challenged Springboard to help expand and broaden the scope of the urgent care industry and to engage
with other providers of “urgent care” through a new identity and tagline.
After research and leadership interview from key stakeholders, Springboard shortened the name to “UCA” with tagline “Your gateway to better” to reflect the market of on-demand medicine.
The CHEST Foundation sought to provide information, raise awareness and create change in lung health. Most people are already aware of the risks of smoking and the dangers of lung cancer. However, they are unlikely to know that new screenings are available to detect lung cancer and the benefits of early detection. The fear of “knowing” was a barrier that needed to be overcome.
It’s time to know…
- The facts
- The symptoms
- The risks
- The options
- The screenings
Because knowing is…