West Georgia Health

West Georgia Health

  West Georgia Health “So Healthy Together” Hospital Brand Campaign The Challenge West Georgia Health, based one-hour south of Atlanta in LaGrange, GA, provides a full range of healthcare services to residents of west Georgia and east Alabama. Perceptions in the community did not match the realities of West Georgia Health today. Springboard was asked to help identify the organization’s brand position, develop strategies to move the system into the future successfully and bring to market a branding campaign promoting what West Georgia Health means to this community.     Objective Leverage the emerging brand position into an awareness campaign for West Georgia Health – translating it to So Healthy Together Promote key service lines to increase awareness and preference for West Georgia Health West Georgia Health, Cardiology Service Line, Print Ad This ad is part of West Georgia Health’s Brand 2.0 campaign, to bring awareness for the cardiology service line in the designated service areas. West Georgia Health, Quality Care, Print Ad This ad is part of West Georgia Health’s Brand 2.0 campaign, to bring awareness to the quality care that West Georgia Health provides its patients. This ad ran in designated service areas. West Georgia Health, Cardiology Service Line, Banner Ad Banner ads were produced to promote the various service lines that West Georgia Health has. These ads ran as part of the ongoing digital campaign. West Georgia Health, Oncology Service Line, Banner Ad Banner ads were produced to promote the various service lines that West Georgia Health has. These ads ran as part of the ongoing digital campaign. West Georgia Health, Outdoor Billboards were placed throughout the region to...
Jefferson

Jefferson

  Jefferson Hospital Brand Position and Identity Update The Challenge Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future. However, when combining, a new brand position and identity were required to unite the entities. Springboard was engaged to determine the most effective positioning and identity strategy for this new brand. Objective Create an updated and modified logo based on the new brand position, which maintains the Jefferson “bust” in a contemporary manner. Jefferson, Helicopter on Hospital Helipad The new brand identity has various applications. Jefferson   Springboard developed a brand book so that all entities throughout the Jefferson brand would understand what the new identity and position represents. Owensboro Health Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist Midwest Health American Society for Dermatologic Surgery Carle Holy Cross Hospital Holy Cross Germantown...
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