Holy Cross Health

Holy Cross Health

  Holy Cross Health “Moving Life Ahead” Brand Campaign Overview Holy Cross Health is a Catholic, not-for-profit health care system known for quality and its commitment to the communities it serves. They are the market share leaders in their service area and have expanded from a single hospital in Silver Springs, MD, into a system of hospitals and health services in locations throughout the community in order to increase access and enhance the patient experience. The Challenge Holy Cross Health wants to be recognized as offering a full continuum of quality care that touches lives in many ways, from health education to primary care facilities to clinical care, home care and support groups, making the right level of care more accessible. The new brand must depict the breadth of the Holy Cross Health services and position them as offering a full continuum of care and innovative programs and services. Consumer Brand Print Ad Springboard developed an overarching print ad that supports the brand launch to engage consumers with the Holy Cross Health story. Physician Brand Print Ad Springboard developed a print ad to introduce Holy Cross Health to physicians as an integrated system that provides services and resources to support the practice of medicine. Internal Employee Pull-Up Banners The goal of this initiative was to introduce “Moving Life Ahead” to the internal audience, pique interest and setup future communications. Consumer Bus Wraps, Out-of-Home Advertising Bill-board style ads that were placed on the side and tails of city buses were created to align with the “Moving Life Ahead” brand. Dynamic Digital Display Banners Springboard developed a set of dynamic digital...
Insight Medical Genetics

Insight Medical Genetics

  Insight Medical Genetics   Your future. Our insight. Overview Insight Medical Genetics is a comprehensive genetic testing practice providing personalized counseling and guidance for patients and referring providers. With the expertise of a medical center and the personal touch of a private practice, Insight Medical Genetics provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care. Situation Insight Medical Genetics was at a crossroads from a mission, value proposition and tagline standpoint. The genetic medicine field is commonly misperceived as “another lab testing service,” which is far from the services and expertise provided by Insight Medical Genetics. The opportunity that presented itself was establishing a unique position for IMG while repositioning its competition as “lab providers.” Insight Medical Genetics’ unique approach to pre and post-testing counseling was the unique difference that needed to come through in branding strategies. “Your future. Our insight.” Brand Position: For those who want to be better prepared for their future, Insight Medical Genetics is the leader in genetic medicine that enables a greater understanding and more meaningful decisions about life and health. Print Ad The goal of this ad is to increase consumer awareness of the role of genetics and the importance of genetic counseling, and that Insight Medical Genetics is a premier provider of those services. Sales Collateral Springboard redesigned Insight Medical Genetics’ current patient education brochures to align with the new brand. Each office is now using the same materials versus past applications which utilized different materials and distinct signage and architecture. Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics...
Reston Hospital Center

Reston Hospital Center

  Reston Hospital Center   2013-2014 Nursing Annual Report   This Nursing Annual Report was used by Reston Hospital Center to highlight key areas of nursing success in order to gain Magnet Nursing Recognition.   Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist Midwest Health American Society for Dermatologic Surgery Carle Holy Cross Hospital Holy Cross Germantown...
Funeral and Memorial Information Council

Funeral and Memorial Information Council

  Funeral and Memorial Information Council   “Have the Talk of a Lifetime” Death Care and Memorialization Consumer Facing Brand Campaign The Challenge The Funeral and Memorial Information Council (FAMIC) is an “association of associations” representing all aspects of the funeral industry, from funeral homes and cremation societies to monument builders and casket makers. While historically a “need” vs. “want” industry, major economic and cultural trends have forced FAMIC members to re-think how they do business in order to remain financially and socially viable entities. The interaction of today’s consumer with funeral industry professionals has changed dramatically. No longer the “automatic” first point of contact at the time of death, the funeral director and other FAMIC members are often brought in just for disposition of the body and “routine” services/procedures. Instead, consumers are turning to the internet for options and/or looking for guidance from third-party influencers, including clergy, hospice staff, and hospital/long-term care facility personnel. Faced with increasing financial pressure, consumers are also choosing less-expensive after-death options, avoiding costly and often impersonal visitations, funeral services and “memorialization.” This provides a marketing opportunity for this industry, including: The need to discuss memorialization prior to death is key The “conversation” message is absent in the marketplace No one is better prepared or more knowledgeable than a FAMIC member to guide consumers through the memorialization process   Objective Raise awareness of the value of memorialization and the notion that “I Mattered” Encourage consumers to start the conversation about memorialization with loved ones Educate consumers about FAMIC members’ unique knowledge and expertise in the industry Help change public perception, attitudes and behavior toward funerals...
North Mississippi Medical Center

North Mississippi Medical Center

    North Mississippi Medical Center “What Connected Feels Like” Integrated Marketing Campaign     The Challenge North Mississippi Health Services (NMHS) is the largest non-urban health system in the country and led by the renowned North Mississippi Medical Center (NMMC) in Tupelo, MS. The system serves more than one million patients annually from over 100 access points throughout northern Mississippi and western Alabama. The organization is consistently recognized nationally for its quality rankings, performance metrics and medical outcomes. Many consumers in outlying service areas were less aware of the depth and breadth of the health network (branded as North Mississippi Medical Center), which includes five community hospitals and over 40 medical clinics. While many viewed NMMC as a leading hospital in Tupelo, NMMC set out to expand its awareness as a highly integrated health system that connects patient care, expertise and facilities across a wide geographical area. Opportunity Springboard Brand & Creative Strategy partnered with NMMC to develop an integrated marketing and communications strategy to raise awareness for the NMMC health system brand. The result: What Connected Feels Like – a fresh multi-media campaign communicating in new and interesting ways how North Mississippi Medical Center connects with its communities. Print Ads Sharing & Trust Print Ad Connected & Comfort Print Ad Strength & Compassion Print Ad Teamwork & Solutions Print Ad Videos Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist Midwest Health...
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