North Mississippi Medical Center

North Mississippi Medical Center

    North Mississippi Medical Center “What Connected Feels Like” Integrated Marketing Campaign     The Challenge North Mississippi Health Services (NMHS) is the largest non-urban health system in the country and led by the renowned North Mississippi Medical Center (NMMC) in Tupelo, MS. The system serves more than one million patients annually from over 100 access points throughout northern Mississippi and western Alabama. The organization is consistently recognized nationally for its quality rankings, performance metrics and medical outcomes. Many consumers in outlying service areas were less aware of the depth and breadth of the health network (branded as North Mississippi Medical Center), which includes five community hospitals and over 40 medical clinics. While many viewed NMMC as a leading hospital in Tupelo, NMMC set out to expand its awareness as a highly integrated health system that connects patient care, expertise and facilities across a wide geographical area. Opportunity Springboard Brand & Creative Strategy partnered with NMMC to develop an integrated marketing and communications strategy to raise awareness for the NMMC health system brand. The result: What Connected Feels Like – a fresh multi-media campaign communicating in new and interesting ways how North Mississippi Medical Center connects with its communities. Print Ads Sharing & Trust Print Ad Connected & Comfort Print Ad Strength & Compassion Print Ad Teamwork & Solutions Print Ad Videos Owensboro Health Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist...
Adventist Health Partners

Adventist Health Partners

  Adventist Health Partners “Keeping You Well By Keeping You Connected” Physician Partner Brand Awareness Campaign The Challenge Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist Health Partners (AHP) brand, and how it positions itself within the Adventist name. Nine AHP offices were identified as being in need of marketing support to both attract new patients, as well as support their referrals to services/specialists affiliated with Adventist La Grange Memorial Hospital. Objective Develop an overall message that creates uniformity between AHP and Adventist La Grange Memorial Hospital Bring consumers and potential patients to the new landing page and ultimately direct them to the individual AHP practices Adventist Health Partners, Print Ad Print ads were developed for local publications, highlight physician practices that are part of the Adventist Health Partner groups. Adventist Midwest Health, Animated GIF As part of the digital campaign, a series of animated GIFs were created, driving consumers in the desired service areas to the Keeping You Well, Keeping You Connected landing page, where consumers could then find an AHP physician close to them. Adventist Health Partners, Banner Ad As part of the digital campaign, a series of banner ads were created, driving consumers in the desired service areas to the Keeping You Well, Keeping You Connected landing page, where consumers could then find an AHP physician close to them.   Direct mail pieces were produced for physician offices that are part of Adventist Health Partners. On the back of each piece, offices could customize the card to highlight their physicians and address. These cards were mailed out to consumers in the corresponding...
West Georgia Health

West Georgia Health

  West Georgia Health “So Healthy Together” Hospital Brand Campaign The Challenge West Georgia Health, based one-hour south of Atlanta in LaGrange, GA, provides a full range of healthcare services to residents of west Georgia and east Alabama. Perceptions in the community did not match the realities of West Georgia Health today. Springboard was asked to help identify the organization’s brand position, develop strategies to move the system into the future successfully and bring to market a branding campaign promoting what West Georgia Health means to this community.     Objective Leverage the emerging brand position into an awareness campaign for West Georgia Health – translating it to So Healthy Together Promote key service lines to increase awareness and preference for West Georgia Health West Georgia Health, Cardiology Service Line, Print Ad This ad is part of West Georgia Health’s Brand 2.0 campaign, to bring awareness for the cardiology service line in the designated service areas. West Georgia Health, Quality Care, Print Ad This ad is part of West Georgia Health’s Brand 2.0 campaign, to bring awareness to the quality care that West Georgia Health provides its patients. This ad ran in designated service areas. West Georgia Health, Cardiology Service Line, Banner Ad Banner ads were produced to promote the various service lines that West Georgia Health has. These ads ran as part of the ongoing digital campaign. West Georgia Health, Oncology Service Line, Banner Ad Banner ads were produced to promote the various service lines that West Georgia Health has. These ads ran as part of the ongoing digital campaign. West Georgia Health, Outdoor Billboards were placed throughout the region to...
Adventist Midwest Health

Adventist Midwest Health

  Adventist Midwest Health  Adventist Land of Lincoln Health Insurance Offering The Challenge Adventist Midwest Health partnered with Land of Lincoln Health in 2014 for a new insurance product offering on the Illinois Health Insurance Exchange. As 2014 was the first year that Land of Lincoln created products with private hospital partners, Adventist Midwest Health enlisted Springboard to better understand the changing health insurance landscape, create awareness for a brand new product, and reach three target consumer groups: Current Adventist patients/consumers Non-benefits eligible employees Patients/consumers in the designated service areas  Objective Create awareness for the new product offering Drive consumers to the Adventist Land of Lincoln Health landing page, or to call for more information Enroll current Adventist consumers/patients, non-benefits eligible employees, and consumers/patients in the designated service areas of the Adventist Land of Lincoln Health insurance offering   A brochure for brokers was developed highlighting the benefits of the new health insurance offering, targeting individuals and families. A brochure for brokers was developed highlighting the benefits of the new health insurance offering, targeting small businesses.   Designed based on the Adventist Land of Lincoln Health Individual and Family Broker Brochure, this landing page is where all digital and point-of-service advertising drove to.   Springboard developed a bi-fold brochure to be displayed at points-of-service throughout the four hospitals, and over 100 physician offices in the service areas. These brochures walked through plan benefits and encouraged consumers to call or go to the landing page for more information on the new insurance offering.   Adventist Midwest Health, Facebook Advertisement Facebook advertisement designed to increase awareness of the new health insurance offering,...
American Society for Dermatologic Surgery

American Society for Dermatologic Surgery

  American Society for Dermatologic Surgery “Expertise for the Life of Your Skin” Dermatologic Brand Campaign The Challenge Springboard was asked to help launch a public awareness/consumer education campaign for the American Society for Dermatologic Surgery, located in Rolling Meadows, IL. The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization in the United States exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of skin throughout every stage of life. ASDS members are recognized as leaders in the field of cosmetic and medically necessary skin surgery. You’ll look and feel your best when ASDS member dermatologists combine their training and expertise with the widest range of options available. ASDS Member Dermatologists are the Skin Experts, but the competition for consumer attention is fierce – from Plastic Surgeons to the Spas and Aestheticians down the street.  Objective Create preference among key audiences for ASDS member dermatologists by presenting information to the public that demonstrates the expertise of ASDS members in the most efficient, cost-effective methods possible Raise awareness of ASDS members, and their expertise in all areas of skin health Educate consumers regarding the benefits of seeing an ASDS member, and how to find one in their area Provide ASDS members with the tools and advertisements they need to highlight their: Expertise Range of options Innovation Experience Member Marketing Toolkit All of the materials produced for this campaign were made available in the Member Marketing Toolkit to be provided to all ASDS members. The toolkit included print ads, posters, direct mail, online videos, social media templates, digital ads, and invoice stuffers. ASDS, Co-Brandable...
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