by Martha Davis | Apr 9, 2015
Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge To create a new name and identity for the Beebe Healthcare organization as it expanded to outpatient and other services besides the hospital. Objective To use the brand strategy...
by Martha Davis | Apr 7, 2015
Populytics Population Health Management Newco The Challenge Spectrum Administrators, a full-service third-party administrator (TPA), underwent a significant change in its marketing position from a traditional TPA, to a population health management company. As a...
by Martha Davis | Apr 7, 2015
Jefferson Hospital Brand Position and Identity Update The Challenge Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future....
