West Georgia Health

“So Healthy Together” Hospital Brand Campaign

The Challenge

West Georgia Health, based one-hour south of Atlanta in LaGrange, GA, provides a full range of healthcare services to residents of west Georgia and east Alabama. Perceptions in the community did not match the realities of West Georgia Health today. Springboard was asked to help identify the organization’s brand position, develop strategies to move the system into the future successfully and bring to market a branding campaign promoting what West Georgia Health means to this community.

 

 

Objective

  • Leverage the emerging brand position into an awareness campaign for West Georgia Health – translating it to So Healthy Together
  • Promote key service lines to increase awareness and preference for West Georgia Health
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