Populytics
Population Health Management Newco
The Challenge
Spectrum Administrators, a full-service third-party administrator (TPA), underwent a significant change in its marketing position from a traditional TPA, to a population health management company. As a result of this shift, it sought out a new, more descriptive, name that would more effectively present the company in this capacity to key audiences. Springboard was asked to help the organization develop a name based on key information, highly targeted key audiences, as well as the long-term vision of the leadership team.
Objective
Use customer research and a positioning/naming workshop to create a new company name that reflected capabilities in both “full-service” health population and “informatics”.
Populytics, Newco Identity
Using research and information from key audiences and the leadership team, Springboard developed the name “Populytics” and a corresponding identity that reflects capabilities in both “full-service” health population and informatics.
Populytics.com
The new name, identity, and position featured on Populytics.com.
Pull-Up Banner
Branded pull-up banners used for various purposes.
Pull-Up Banner
Branded pull-up banners used for various purposes.
Brochure
The Populytics company brochure features the new name and identity. This piece highlights service capabilities and outlines employer/employee benefits.
