Insight Medical Genetics

 

Your future. Our insight.

Overview

Insight Medical Genetics is a comprehensive genetic testing practice providing personalized counseling and guidance for patients and referring providers. With the expertise of a medical center and the personal touch of a private practice, Insight Medical Genetics provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care.

Situation

Insight Medical Genetics was at a crossroads from a mission, value proposition and tagline standpoint. The genetic medicine field is commonly misperceived as “another lab testing service,” which is far from the services and expertise provided by Insight Medical Genetics. The opportunity that presented itself was establishing a unique position for IMG while repositioning its competition as “lab providers.” Insight Medical Genetics’ unique approach to pre and post-testing counseling was the unique difference that needed to come through in branding strategies.

Sales Collateral

Springboard redesigned Insight Medical Genetics’ current patient education brochures to align with the new brand. Each office is now using the same materials versus past applications which utilized different materials and distinct signage and architecture.

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