Illinois Hospital Association

A New Future Needed a New Symbol

The Challenge

Images are powerful. So when two premier healthcare associations came together, they called on Springboard to help them bring to life the strength and unity that needed to be represented in a visually bold way.

Objective

  • Produce a new brand identity and positioning
  • Create awareness
  • Develop collateral to engage potential members
The design of IHA’s new logo is contemporary, confident and simple. With the “A” leading the way, the new logo speaks to the power of their Association and shows that IHA is at the forefront of healthcare transformation. The “A” overlaps the “H” because good health is behind everything they do. It also visually displays that they have their members covered.
Developed a 12-page brochure to provide an overview of the Leadership Summit.
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