Illinois Hospital Association

The Leadership Academy for Healthcare Transformation

The Challenge

The Illinois Hospital Association (IHA) partnered with Rush University in 2014 for the launch of The Leadership Academy for Healthcare Transformation. The Leadership Academy for Healthcare Transformation was a brand new leadership development experience for senior level directors/managers in healthcare, mid-management clinical and non-clinical staff, and aspiring leaders on track for the C-suite.

Springboard was asked to help bring The Leadership Academy for Healthcare Transformation to market, including creating a new identity and brand position for The Academy, and engaging potential enrollees.

Objective

  • Produce a new brand identity and position to bring The Academy to the marketplace
  • Create awareness for this new offering
  • Enroll 35 participants in the course
  • Develop collateral to engage potential participants
  • Design tools to be used inside the classroom
2014 IHA TELAFHT 4pg broch 15sep_Page_1

 

This overview brochure was distributed months prior to The Leadership Academy for Healthcare Transformation. Preliminary information about the structure of The Academy, the new identity, and URL for more information, were all included in this high-level brochure.

Hero Image (cover)_Page_01

 

Course overview brochure designed to be distributed prior to The Leadership Academy for Healthcare Transformation. This brochure contains information about The Academy, the staff involved, and registration information. The new identity is incorporated throughout, as well as the sign-up URL.

 

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