Holy Cross Hospital

 

“Think Again – Think Holy Cross Hospital for Neuroscience Care” Hospital Service Line Campaign

The Challenge

Despite Holy Cross Hospital’s mix of long standing neuroscience offerings and establishment of new, comprehensive neuroscience programs, awareness, preference and usage for this service was lower than desired. Increasing preference would also help to neutralize outmigration to large academic medical institutions.

Objective

  • Increase awareness and preference for neuroscience services among referral sources and consumers
  • Build a reputation for neuroscience services by “waking up” the market to the incredible scope and expertise available at Holy Cross Hospital
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