Amputation Prevention Centers of America
Situation
RestorixHealth came to Springboard with two branding challenges. First, was to integrate the recently acquired Amputation Prevention Centers of America brand. This caused a decision to either support it as a separate brand or fold it into RestorixHealth. Secondly, was to align the identities of each to make them “part of the same family.” Finally, this initiative rapidly expanded into an opportunity to better position RestorixHealth in the marketplace. Hence, this allowed us to design and tell the story of this larger, more capable, brand that has Amputation Prevention Center inside.
Identity
We aligned the identities, using the colors and strokes of the RestorixHealth icon to bring the “leaping man” into the family.
Web Development
To promote their Amputation Prevention Centers of America program, a new consumer-focused website was developed to be the informational hub for consumers seeking care, and will direct partner and providers to information they need to establish an Amputation Prevention Center within their health system or hospital.
“Shining New Light” Marketing Kit
The initial APC launch focused on establishing awareness in the market of the fact that new options exist for those facing potential limb loss. The campaign, entitled “Shining New Light,” wakes up the market by introducing Amputation Prevention Centers to consumers and physicians.
