American Society for Dermatologic Surgery

“Expertise for the Life of Your Skin” Dermatologic Brand Campaign

The Challenge

Springboard was asked to help launch a public awareness/consumer education campaign for the American Society for Dermatologic Surgery, located in Rolling Meadows, IL.

The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization in the United States exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of skin throughout every stage of life. ASDS members are recognized as leaders in the field of cosmetic and medically necessary skin surgery. You’ll look and feel your best when ASDS member dermatologists combine their training and expertise with the widest range of options available.

ASDS Member Dermatologists are the Skin Experts, but the competition for consumer attention is fierce – from Plastic Surgeons to the Spas and Aestheticians down the street.

 Objective

  • Create preference among key audiences for ASDS member dermatologists by presenting information to the public that demonstrates the expertise of ASDS members in the most efficient, cost-effective methods possible
  • Raise awareness of ASDS members, and their expertise in all areas of skin health
  • Educate consumers regarding the benefits of seeing an ASDS member, and how to find one in their area
  • Provide ASDS members with the tools and advertisements they need to highlight their:
    • Expertise
    • Range of options
    • Innovation
    • Experience
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