Adventist Health Partners

“Keeping You Well By Keeping You Connected” Physician Partner Brand Awareness Campaign

The Challenge

Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist Health Partners (AHP) brand, and how it positions itself within the Adventist name. Nine AHP offices were identified as being in need of marketing support to both attract new patients, as well as support their referrals to services/specialists affiliated with Adventist La Grange Memorial Hospital.

Objective

  • Develop an overall message that creates uniformity between AHP and Adventist La Grange Memorial Hospital
  • Bring consumers and potential patients to the new landing page and ultimately direct them to the individual AHP practices

Adventist Midwest Health, Direct Mail

 

Direct mail pieces were produced for physician offices that are part of Adventist Health Partners. On the back of each piece, offices could customize the card to highlight their physicians and address. These cards were mailed out to consumers in the corresponding service areas.

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