Adventist Health Partners
“Keeping You Well, By Keeping You Connected”
Physician Partner Brand Awareness Campaign
The Challenge
Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist Health Partners (AHP) brand, and how it positions itself within the Adventist name. Nine AHP offices were identified as being in need of marketing support to both attract new patients, as well as support their referrals to services/specialists affiliated with Adventist La Grange Memorial Hospital.
Objective
- Develop an overall message that creates uniformity between AHP and Adventist La Grange Memorial Hospital
- Bring consumers and potential patients to the new landing page and ultimately direct them to the individual AHP practices
Print Ad
Print ads were developed for local publications, highlight physician practices that are part of the Adventist Health Partner groups.
Animated GIF
As part of the digital campaign, a series of animated GIFs were created, driving consumers in the desired service areas to the Keeping You Well, Keeping You Connected landing page, where consumers could then find an AHP physician close to them.
Banner Ad
As part of the digital campaign, a series of banner ads were created, driving consumers in the desired service areas to the Keeping You Well, Keeping You Connected landing page, where consumers could then find an AHP physician close to them.
Direct Mail Brochure
Direct mail pieces were produced for physician offices that are part of Adventist Health Partners. On the back of each piece, offices could customize the card to highlight their physicians and address. These cards were mailed out to consumers in the corresponding service areas.
