Springboard is honored with 3 Aster Awards for Healthcare Advertising

 

May 2017

Springboard Brand & Creative Strategy was honored with three Aster Awards for healthcare advertising.

The Aster Awards received approximately 3,000 entries from across the United States, as well as foreign countries. The Aster Awards are issued from entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. The judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Springboard received the following awards:

  • Gold Award: Illinois Health and Hospital Association – “IHA Triple Play” – Brochure
  • Silver Award: Holy Cross Germantown Hospital – “Your Very Own” – Direct Mail
  • Silver Award: WellStar West Georgia Medical Center – “Home Team Health” – Radio

 

 

HMR 34th Annual Healthcare Advertising Awards honors Springboard with 12 awards 

 

May 2017

Springboard Brand & Creative Strategy was recently honored with twelve HMR 34th Annual Healthcare Advertising Awards.

The HMR Healthcare Advertising Awards is one of the largest healthcare advertising awards competition.  The awards are sponsored by the Healthcare Marketing Report, which covers the publications in all aspects of healthcare marketing, advertising, and strategic business development.  With over 3,500 entries being submitted, it makes the Healthcare Advertising Awards one of the largest advertising award competition.

Springboard won the following awards:

    • Gold: Holy Cross Germantown Hospital – “Your Very Own,” Radio
    • Silver: WellStar West Georgia Medical Center – “Finding Health,” Radio
    • Silver: RML Specialty Hospital – “The Right Care at a Critical Time,” Brochure
    • Bronze: North Mississippi Medical Center – “What Connected Feels Like,” Annual Report
    • Bronze: WellStar West Georgia Medical Center – “Home Team Health,” Radio
    • Bronze: Illinois Health and Hospital Association – “Strategic Value Report,” Annual Report
    • Merit: WellStar West Georgia Medical Center – “Top 100 Hospital,” Magazine Ad
    • Merit: Holy Cross Germantown Hospital – “Your Very Own,” Direct Mail
    • Merit: Holy Cross Germantown Hospital – “Your Very Own,” New Media
    • Merit: North Mississippi Medical Center – “What Connected Feels Like,” Online Ads
    • Merit: Holy Cross Germantown Hospital – “Your Very Own,” Online Ads
    • Merit: Illinois Health and Hospital Association – “Triple Play,” Direct Mail

“National creative excellence and recognition is always appreciated. We equally appreciate our clients who demand great work and allow us to do our best,” said Springboard Brand & Creative Strategy President, Rob Rosenberg.

 

 

Springboard Wins Two Pinnacle Awards

November, 2016

Springboard Brand & Creative Strategy was honored with two Pinnacle Awards for their work with the Illinois Health and Hospital Association (IHA).

The Illinois Society for Healthcare Marketing and Public Relations created the Pinnacle Awards Program to recognize its members for the challenging, creative work they do on a daily basis and to recognize excellence in clear and effective marketing and public relations communication.

Below are the awards Springboard Brand & Creative Strategy won:

  • Award of Merit 2016 – Annual Report: IHA partnered with Springboard Brand & Creative Strategy to create the Value Report to communicate the vision and values of the newly integrated Illinois Health and Hospital Association and reinforce the position of the IHA as a powerful and valuable resource for hospitals throughout the state to help them achieve success in a changing healthcare environment.
  • Award of Merit 2016 – Potpourri/Miscellaneous: IHA partnered with Springboard Brand & Creative Strategy to create a new logo to represent their newly integrated organization, consisting of the Illinois Hospital Association and Metropolitan Chicago Healthcare Council. The result: A logo representing strength and unity in a visually bold way.

Springboard Brand & Creative Strategy

Wins 9 Hospital Marketing Advertising Awards

June, 2016

Springboard Brand & Creative Strategy was honored with nine awards from the Hospital Marketing National Advertising Awards.

DTC Perspectives, Inc., the host of the Third Annual Hospital Marketing National Advertising Awards, judged entries based on excellence in different platforms of multimedia advertising. The editorial and executive teams from DTC Perspectives, Inc. assessed how entries established branding and uniqueness for their respective client.

Springboard won awards for the follwing:

  • Best Service Line Campaign – Holy Cross Health; Surgery
  • Best Radio Campaign – Holy Cross Health
  • Best Out-of-Home/PR Campaign, Over 500 Beds – North Mississippi Medical Center
  • Best Digital Campaign, Under 500 Beds – Holy Cross Germantown Hospital
  • Best Digital Campaign, Over 500 Beds – North Mississippi Medical Center
  • Best Website, Over 500 Beds – North Mississippi Medical Center
  • Best Print Campaign, Over 500 Beds – North Mississippi Medical Center
  • Best Television Campaign, Under 500 Beds – Holy Cross Health
  • Best Television Campaign, Over 500 Beds – North Mississippi Medical Center

 

Springboard Wins 20 Healthcare Marketing Awards

 

Can you say 20? As in the number of awards Springboard just won in the 33rd Annual Healthcare Advertising competition, including a Best of Show!

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, with over 3,700 entries this year. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The judges recognized seventeen entrants with the Best of Show designation, for their overall excellence and breakthrough advertising. Gold awards were given to 360 entries, silver awards to 314 entries and bronze awards to 274 entries.

Springboard won the following awards:

  • Best of Show: North Mississippi Medical Center – “What Connected Feels Like,” Magazine Advertising
  • Gold: Holy Cross Germantown Hospital – “It’s My Surgery,” Digital Video
  • Gold: Illinois Health and Hospital Association – “The New IHA,” Logo/ Letterhead
  • Gold: North Mississippi Medical Center – “What Connected Feels Like,” Magazine Series
  • Gold: Springboard Brand & Creative Strategy – Monthly Health Promotions
  • Silver: Holy Cross Health – “Built On It,” Newspaper Single
  • Silver: Illinois Health and Hospital Association – “Act Fast,” Brochure
  • Silver: West Georgia Health – “Healthy Reasons,” Magazine Series
  • Bronze: Illinois Health and Hospital Association – “Trusted Resource,” Annual Report
  • Bronze: Holy Cross Germantown Hospital – “I Chose Holy Cross Germantown Hospital,” Radio Series
  • Bronze: North Mississippi Medical Center – “What Connected Feels Like,” Website
  • Bronze: North Mississippi Medical Center – “What Connected Feels Like,” Online Ads
  • Bronze: West Georgia Health – “Paint the Town Pink,” Direct Mail
  • Merit: Academy of General Dentistry – “Get More. Get PACE,” Direct Mail
  • Merit: Holy Cross Germantown Hospital – “It’s My Surgery,” Television Series
  • Merit: Holy Cross Germantown Hospital – “It’s My Surgery,” Total Ad Campaign with TV
  • Merit: Holy Cross Germantown Hospital – “It’s My Surgery,” Radio Single
  • Merit: North Mississippi Medical Center – “What Connected Feels Like,” Magazine Single
  • Merit: North Mississippi Medical Center – “What Connected Feels Like,” Total Campaign with TV
  • Merit: West Georgia Health – “Healthy Reasons,” Radio Series

“National creative excellence and recognition is always appreciated. We equally appreciate our clients who demand great work and allow us to do our best,” said Springboard Brand & Creative Strategy President, Rob Rosenberg.

Springboard Wins Hermes Creative Awards

April 21st,  2016

The Hermes Creative Awards recently honored Springboard Brand & Creative Strategy with two awards:

  • Platinum – North Mississippi Medical Center “What Connected Feels Like”
  • Gold – Funeral and Memorial Information Council “Have the Talk of a Lifetime”

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. About a third of all entries win the Platinum and Gold Awards.

“We appreciate the international recognition and mainly the opportunity to work with clients that take risks and support new ideas,” said Springboard Brand & Creative Strategy President Rob Rosenberg.

Springboard Brand & Creative Strategy Wins Telly Award

April 18, 2016

The Telly Awards recently honored Springboard Brand & Creative Strategy with a Bronze Award for its marketing efforts for North Mississippi Medical Center.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

The award was for North Mississippi Medical Center’s new “What Connected Feels Like” television campaign. Click here to learn more about the campaign.

Rob Rosenberg, President of Springboard, added “It’s always an honor to be recognized for creative excellence and we appreciate North Mississippi Medical Center’s constant desire for great work.”

“Have the Talk of a Lifetime” Campaign Launched

BROOKFIELD, Wis., Feb. 15, 2016  —  An individual’s life story – memories made, principles and lessons learned – is a gift that should be shared with family and friends. The Funeral and Memorial Information Council (FAMIC) has launched Have the Talk of a Lifetime, a national awareness and education campaign to help families have important conversations during which they can have discussions about the things that matter most and how a person’s life story can be remembered.

Funeral professionals are dedicated to helping families discover how they can honor and celebrate a life in a meaningful way,” said FAMIC president Kathleen Berry. “Memorialization is so much more than it used to be. Today it can reflect a person’s life story, values, interests and experiences. Have the Talk of a Lifetime offers families practical advice and tools to help them have conversations about the things that matter most and how they hope to be remembered when they die and for generations to come.”

“We are very excited to be working with FAMIC on this educational program. The impact it has on families is life-changing,” said Springboard Brand & Creative Strategy President Rob Rosenberg.

Throughout 2016 and beyond, FAMIC will raise awareness of Have the Talk of a Lifetime through online and mobile ads, video testimonials from families that have had the talk, and through social media. In addition, thousands of funeral homes that fall under the FAMIC umbrella are sharing information with their communities and offering advice and guidance to support families as they have the talk.

Springboard Brand & Creative Strategy Wins Gold in Cancer Awareness Advertising Awards

Jan 15, 2015

The Cancer Awareness Advertising Awards recently presented Springboard Brand & Creative Strategy with a Gold Award for their marketing efforts for the American Society for Dermatologic Surgery.

The CAA Awards are a national, annual contest that score, judge and recognize entries for excellence in cancer awareness marketing and advertising. It is the most elite competition dedicated to the promotion of cancer products and services.

All entries compete with like-sized organizations in the same groups and categories, and are judged by a diverse panel of experts. Judge’s Choice trophies, as well as gold, silver and bronze certificates, are granted to winning entries exemplifying excellence.

The gold award-winning campaign tells the story of the Lisa Pace, a college basketball coach, and her battle with skin cancer.  Her message to everyone is that skin cancer is avoidable if you take the necessary precautions and stay away from tanning beds.

Rob Rosenberg, President of Springboard, added “Cancer awareness is such an important initiative, and I’m proud that our efforts to call attention to the dangers of tanning booths were well received.”  

2015 Aster Awards

The 2015 Aster Awards Competition is dedicated to recognizing the most talented healthcare marketing professionals for excellence in advertising! Springboard is proud to announce that we are the recipient of three awards:

American Society for Dermatologic Surgery — Rolling Meadows, IL
Agency: Springboard Brand & Creative Strategy — Arlington Heights, IL
Award: Silver
Entry Name: Expertise for the Life of Your Skin
Group: Non-Hospital Organization/Association
Category: Special Video Production – Series

Thomas Jefferson University Health System — Philadelphia, PA
Agency: Springboard Brand & Creative Strategy — Arlington Heights, IL
Award: Gold
Entry Name: One Jefferson: Logo
Group: Academic Medical Center
Category: Logo Design/Letterhead

Thomas Jefferson University Health System — Philadelphia, PA
Agency: Springboard Brand & Creative Strategy — Arlington Heights, IL
Award: Silver
Entry Name: One Jefferson
Group: Academic Medical Center
Category: Other/Misc

 

32nd Healthcare Advertising Awards

Can you say 18! That’s how many awards Springboard won in this year’s Healthcare Advertising Awards competition – our personal best. A big thank you to all our clients who allow us to stretch the creative boundaries and do great work on their behalf. This is the largest healthcare awards show in the U.S. and we’re thrilled with our showing.

 

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