Award-Winning Branding Blog

Springboard Brand & Creative Strategy is pleased to present to you our award-winning blog on hospital branding. As an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.

Follow our blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.

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Do I Need SEO?

Do I Need SEO?

In this evolving, technology-driven world we live in, phone books and directories are a thing of the past.  When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone... read more
Ten Lessons from 15 Years

Ten Lessons from 15 Years

I just had a birthday!  My company did, that is.  Springboard Brand & Creative Strategy recently turned 15 and since only one third of new businesses last past their first decade, I feel pretty good about this accomplishment.  As I reflect over the past decade and... read more
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