Catch us live and in person in 2018!

Springboard is excited to announce that we will be speaking and exhibiting at the conferences below:

 

 

 


KSHPRM 2018 Conference

Are you attending the Kentucky Society for Healthcare Public Relations  & Marketing Conference

at the Talbott Inn, in Bardstown, KY on November 8th?

Come hear Mike Chapman speak on how marketers need to SWIM with digital media or sink . . .

SWIM or Sink
Consumers want a relationship with brands. To accomplish this, brands must engage with a “Heartbeat” message, instead of pounding people with a “Chest Beat” message. We will define SWIM as it relates to creating this relationship:

Search – benefits, best practices, targeting, new tactics
Web – optimization, hub for messaging and tracking, success factors for inbound marketing, content
Interact – on social media, best practices, calendars, targeting, posts and ads, channels, uses
Measure – analytics, refinement, testing

Case study samples of a digital/social campaign – planning, implementation, tracking and optimizing will be included throughout.

If there’s a branding or marketing need that is keeping you up at night, Mike would  like to invite your for a cup of coffee to pick his brain and see how we think. Mike can be contacted at mike@springboardbrand.com.  He is looking forward to seeing you at the conference.

Mike Chapman, Vice President / Account Director

Mike Chapman has more than 25 years of marketing and advertising agency experience. Mike is Vice President/Account Director at Springboard Brand & Creative Strategy, a leading healthcare branding and marketing firm located outside of Chicago. He oversees brand strategy and planning for integrated campaigns at hospitals and health systems nationwide, winning numerous healthcare marketing awards. Mike received a BS in marketing/advertising from Indiana University and has presented at many state and national healthcare conferences, including SHSMD and Hospital Marketing National.


 

SHSMD Connections 2018 Conference

Are you attending the Society for Healthcare Strategy & Marketing Development Conference at the

Washington State Convention Center, Seattle WA on October 7th – 10th?

Come hear Rob Rosenberg & Paul Szablowski speak on Monday, October 8th at 11:35 am – 12:35 pm. 

Their topic is titled “Lessons from the Shark Tank: Pitching your strategic marketing growth plans and budget needs to senior leadership.”  Their session will offer lessons from the show “Shark Tank” and challenge attendees to think clearly and articulate exactly what they are planning and seeking from senior management in terms of support and direction.

If there’s a branding or marketing need that is keeping you up at night, we’d like to invite your for a cup of coffee to pick our brains and see how we think. Rob can be contacted at rob@springboardbrand.com.  He is looking forward to seeing you at the conference.

Here at Springboard, we believe in making hearts beat with excitement, passion and hope. What better way to do it than exploring Seattle while you are attending the 2018 SHSMD Connections Conference at the Washington State Convention Center.  Click here for a few ideas to help you see Seattle at its finest.

 

 


Springboard President Rob Rosenberg to speak at the

2018 MAHPRM Conference in Lake of the Ozarks, MO

Attending the Missouri Association for Healthcare Public Relations and Marketing Conference (MAHPRM) at Camden on the Lake, Lake Ozarks, MO? Please join Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy  as he will be speaking on Friday, June 22nd from 10:45 am – 11:45 am.

 


Springboard President Rob Rosenberg to speak at the

2018 HMN Conference in Atlanta, GA

Attending the Hospital Marketing National Conference? Please join Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy  as he and other agency leaders discuss the future of hospital marketing. This panel discussion will review how regulations, technology and consumer demands are rapidly changing, making the competition for getting patients projects, more fierce. It makes great marketing more important than ever. Our panel of agency leaders in this space discusses how they will deal with the changing landscape and improve both patient acquisition and loyalty through better marketing and advertising.

Agency Leaders Discuss the Future of Hospital Marketing

June 5, 2018 –  4:45 – 5:30 pm


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