The process of branding is our strategy.
There’s a big difference between developing an ad campaign and launching a new brand strategy. While the promotion of your brand is a key element, the strategy has to engage internal stakeholders (first) and the culture of the organization. In addition, there are operational considerations which will help support and enhance your brand story.
Brand stories are unique to every organization and require serious digging to uncover their character. At Springboard, we work relentlessly with our clients to identify their brand essence and communicate it in a way that educates, entertains, and engages. We believe branding is a 5-staged strategy that doesn’t just focus on promotions. It involves the development stage (dig), the inspirational stage (engaging and exciting key stakeholders), the operational stage (making the brand promise stick), and the cultural stage (living the brand), in addition to the promotional stage (telling your story). Here’s our 5-staged approach: