Brand Audit

The Brand Check-Up

The goal of every brand, and the creative that’s delivered, is meet your key audiences’ interests, needs and passions. Whether yours is a challenger brand or market leader, it’s important to ask yourself the following on a regular basis:

  • Does our strategy deliver on your customers’ expectations?
  • Is our brand’s messaging delivering on that strategy?
  • Is our creative really breaking through?
  • What’s the competition up to?

 

Springboard Brand & Creative Strategy knows branding, from brand strategy to positioning to creative execution, tracking and monitoring. A Brand Check-Up allows you to take a step back and look at the overall picture, to inform longer term strategy.

A scope of every Brand Check-Up is customized to your specific needs, but may involve the following:

  • A review of existing strategic plan, brand strategy, research and positioning documents
  • One-on-one leadership interviews to better understand the organization’s vision
  • An audit of current internal and external marketing communications, along with a review of your social and web analytics
  • A competitive communications and positioning assessment
  • Audience mapping and segmentation
  • New quantitative and/or qualitative research
  • Comprehensive reporting of key finding, implications and recommendations to elevate your brand

Our detailed analysis can help your organization achieve its goals. Please contact us here for more information.

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