The Brand Audit
The goal of every brand, and the creative that’s delivered, is to meet your key audiences’ interests, needs and passions. Whether yours is a challenger brand or market leader, it’s important to ask yourself the following questions on a brand audit regular basis:
- Does our strategy deliver on your customers’ expectations?
- Is our brand’s messaging delivering on that strategy?
- Is our creative really breaking through?
- What’s the competition up to?
The Brand Audit Check-Up
Springboard Brand & Creative Strategy knows branding, from brand strategy to positioning to creative execution, tracking and monitoring. A Brand Audit Check-Up allows you to take a step back and look at the overall picture, to inform longer term strategy.
A scope of every Brand Audit Check-Up is customized to your specific needs, but may involve the following:
- A review of existing strategic plan, brand strategy, research and positioning documents
- One-on-one leadership interviews to better understand the organization’s vision
- An audit of current internal and external marketing communications, along with a review of your social and web analytics
- A competitive communications and positioning assessment
- Audience mapping and segmentation
- New quantitative and/or qualitative research
- Comprehensive reporting of key finding, implications and recommendations to elevate your brand
Springboard Brand & Creative Strategy partners with you to create an effective plan that focuses on enhancing lead generation to help track ROI. We will develop a custom blueprint of the most effective vehicles of how your story should and will be shared with your target audiences. Importantly, the blueprint integrates all your channels and media outlets to reinforce your unique story in the marketplace.
Our detailed analysis can help your organization achieve its goals. Please contact us here for more information.