The American Society for Aesthetic Plastic Surgery
Springboard appreciates the opportunity to demonstrate more of our collaborative web and branding capabilities. Below you will find clickable website images that will take you to the live websites. Further down the page you will find a very brief snapshot of some branding work we’ve done for other healthcare and medical association clients.
Sons of Norway
Sons of Norway is an insurance company that promotes Norwegian heritage, culture and content for its members. This site provide general resources and other resources for members behind log-in, which include events, newsletters. This site integrates with their custom member database.
MN State Lottery
We’ve managed the Minnesota State Lottery website and players club since 2004. MNLottery members are offered customized email notifications, game and promotion entry, and second chance scratch ticket entries online.
Sight Path Medical
This site include a consumer-facing portion as well as members-only portion with access to educational references, account information, and sales tools for free and purchase.
Amputation Prevention Centers of America
To promote their Amputation Prevention Centers of America program, a new consumer-focused website was developed to be the informational hub for consumers seeking care, and will direct partner and providers to information they need to establish an Amputation Prevention Center within their health system or hospital.
Funeral and Memorial Information Council
A national public service campaign – “Have the Talk of a Lifetime”– was developed to encourage consumers to have conversations with each other about what matters most in their lives – so when the time comes, they and funeral professionals will be in a better position to create a relevant and meaningful memorial.
The process of branding is our strategy. There’s a big difference between developing an ad campaign and launching a new brand strategy. While the promotion of your brand is a key element, the strategy has to engage internal stakeholders (first) and the culture of the organization. In addition, there are operational considerations which will help support and enhance your brand story.
Brand stories are unique to every organization and require serious digging to uncover their character. At Springboard, we work relentlessly with our clients to identify their brand essence and communicate it in a way that educates, entertains, and engages. We believe branding is a 5-staged strategy that doesn’t just focus on promotions. It involves the development stage (dig), the inspirational stage (engaging and exciting key stakeholders), the operational stage (making the brand promise stick), and the cultural stage (living the brand), in addition to the promotional stage (telling your story).
Urgent Care Association
UCAOA, Urgent Care Association of America, is recognized as the largest, most notable trade and professional association in urgent care. Through its education, networking, expertise, tools and resources, UCAOA can properly teach startup urgent care centers grow and succeed.
Within the last 5 years, the urgent care industry has exploded and is fueled by consumer demands for more convenient, affordable and high-quality care options. Urgent care is no longer a place, rather it is care administered when a patient wants it. At the same time, the market is becoming very competitive with more options coming to the market each day, including retail clinics, convenient care, telemedicine, e-visits, and more. It is not perceived that UCAOA serves beyond the traditional “urgent care” market.
Using research and information from key stakeholders, Springboard shortened the name to Urgent Care Association (UCA) with tagline “Your gateway to better.” A new identity was created that reflects the market of on-demand medicine.
Illinois Health and Hospital Association
The Illinois Health and Hospital Association is dedicated to advocating for Illinois’ more than 200 hospitals and nearly 50 health systems as they serve patients and communities throughout the state.
Images are powerful. So when two premier healthcare associations came together, they called on Springboard to help them bring to life the strength and unity that needed to be represented in a visually bold way.
The design of IHA’s new logo is contemporary, confident and simple. With the “A” leading the way, the new logo speaks to the power of their Association and shows that IHA is at the forefront of healthcare transformation. The “A” overlaps the “H” because good health is behind everything they do. It also visually displays that they have their members covered.
Each letter of the logo has a distinctive color to symbolize their individual importance. Yet, each color contains elements of the others to illustrate the unified voice of the new IHA, both internally and to the audiences they serve. The boldness reflects the leadership positions that the two organizations have held. It also reflects the position they maintain, now as the Illinois Health and Hospital Association.
IHA. Together they are strong and bold. They are innovative. And, committed to the vision of quality healthcare for all Illinoisans.
Lehigh Valley Health Network
Springboard was hired to preform a comprehensive brand engagement to help Lehigh Valley Health Network strengthen their brand. Like many healthcare organizations, theirs was a “house of brands,” creating what they called “logo soup.”
To remedy this, Springboard identified Lehigh Valley Health Network’s unique market position, brand promise and pursued a master brand strategy. This resulted in a new name for the organization, a new logo and a powerful new tagline: A Passion for Better Medicine. The new brand strategy was launched internally through a series of employee forums, a brand book, brand launch video and a graphic standards manual.
Externally, the brand was launched at an annual community meeting and through an integrated marketing campaign that included award-winning television, print, radio, outdoor and web/social media campaigns. This master brand strategy, positioning and advertising campaign helped Lehigh Valley Health Network achieve record high awareness, preference and usage – ultimately propelling them to become market share leader.
Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future. However, when combining, a new brand position and identity were required to unite the entities. Springboard was engaged to determine the most effective positioning and identity strategy for this new brand.
The challenge was to create a new name and identity for the Beebe Healthcare organization as it expanded to outpatient and other services besides the hospital. The logo used the “B” in Beebe as a promise to consumers that they can achieve their goals by living a healthy lifestyle. As part of the brand strategy, the word “Be” was also referenced throughout the campaign in various applications, again enforcing this promise.
The goals of this engagement:
Establish a unified “One” Bon Secours brand strategy and architecture across the system
- Long-term, this will create cost efficiencies to promote the system
Seize the opportunity to tell the Bon Secours “story” as it relates to the health of the populations you serve
- Currently, the equity of the system is tied to, and reflective of, the local entities
- Bon Secours is more than hospitals and health systems
Create loyalty for both employees and patients
Springboard created a singular logo to represent all entities throughout their system, and a brand architecture structure for naming, signage and online properties for each local market.