Do I Need SEO?

Do I Need SEO?

In this evolving, technology-driven world we live in, phone books and directories are a thing of the past.  When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone won’t do much good if no one can find you on the web.  In today’s competitive market, you need to have an effective website that is paired with search engine optimization, or SEO, to help visitors find your site. In short, SEO helps search engines, like Google, figure out what your website is about and how it may be useful for visitors. The best practices of SEO will ultimately improve user experience and ensure visibility on search engines. In addition, search engine optimization is essential because: A vast majority of users are more likely to click on websites that are listed on the first page of search engine results. If you are ranked high on the first page for multiple keywords, your website is more likely to get visited.  This also creates more exposure to your business and brand. Search engines typically list websites that are secure and safe first. This provides a sense of business credibility. SEO helps make your website easier to navigate for users. It consists of rearranging your site’s architecture to make pages within the website easier to find. This is also helpful for search engines to crawl your website to find relevant information about what you offer. Type in a keyword or phrase that best represents your business on any major search engine, whether it’s “Great Italian Restaurant in Chicago,” “Affordable...
Ten Lessons from 15 Years

Ten Lessons from 15 Years

I just had a birthday!  My company did, that is.  Springboard Brand & Creative Strategy recently turned 15 and since only one third of new businesses last past their first decade, I feel pretty good about this accomplishment.  As I reflect over the past decade and a half, there are certain thoughts and ideas that surfaced that I wanted to share.   I hope some will educate, inspire, amuse, or just be a head nod to those who read them. The power of a big idea still surges. From the “Mad Men” era until today, and I’m certain into the future, the advertising business still thrives on big ideas.  Sure, there are all sorts of new technologies to communicate and ways to “hide” behind production value, but strip it all away and – if there’s not a big idea that touches the heart and soul of your customer – you have nothing.  You know you have one when, years later, people still recall pieces of a campaign.  I’m proud to say there have been a few of those over the years. Get with the times. I used to cover my ears when the subject of digital/social media came up in conversations.  I thought that if I just focused on traditional branding and advertising practices, there would still be a market for that and others would take care of the new stuff.    (I guess it’s right to say that today?) Anyway, I have come to really embrace “new” media and appreciate its flexibility and ability to be measured, and the fact that it’s not “new” anymore, just part of the...
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