When there’s too many redo’s, it might be time to rethink your strategy

When there’s too many redo’s, it might be time to rethink your strategy

Hints to Keep your Brand Moving Forward in 2017 Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your advertising agency?  Are you frustrated that your communication blends into the marketplace and doesn’t allow your organization to stand apart in a meaningful way?  Do internal stakeholders seem nonchalant over your new “branding” campaign or communication initiative? If you answered “yes” to any or all of the above, it might be time to rethink your strategy versus yet another redo to an existing concept or strategy that is either off course or has run that way. Too often, agencies and clients go round and round on creative executions and can’t quite pinpoint what it is that isn’t working.  Worse, yet, is the old “I’ll know it when I see it” conversation, that agencies seem to be hearing more and more these days. Keep this in mind:  If at three it’s not in sync, it’s time to rethink.  After a third revision, it’s not the execution that’s bad, it’s the thinking – on both sides of the desk – that isn’t in sync and should be reexamined. As 2017 approaches, you should be rethinking your strategy anyway to make sure it is still relevant, competitively differentiating, and reflects the interests and desires of your consumers. As the New Year kicks off, here are some other helpful hints to keep you moving forward instead of in circles, as you look to effectively brand your organization. Always start with a strategic creative brief. Even if the overarching strategy has been in...
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