Immersive Experiences Take Your Brand Below “See” Level

Immersive Experiences Take Your Brand Below “See” Level

Branding in healthcare organizations is still predominantly associated with how and where consumers see your brand. It could be digitally, on traditional media, or your brand architecture displayed on signs and buildings. But the total brand experience goes well below “see” level and must immerse your stakeholders in order to drive preference and create consumer loyalty. The emergence of immersive marketing and its impact on brand value has caused marketers to recognize the value of being sensory driven as much as data driven. The Huffington Post recently surveyed 1,600 companies and learned that 84% believe that experiential marketing activities and events are important, or very important to their organizations. One of the companies that responded added, “people are inherently social, and there is nothing that can make a more powerful statement about your brand than the ability to bring people together physically through immersive events and experiences.” Big brands have responded to this shift and have used abundant layers of creativity to design experiences that engage and stimulate the senses. Nike is best known for store kiosks allowing consumers to design their own shoes. Sonos used color and animation to illustrate the mood of a room with music playing through its speakers. Harrods launched a toy kingdom in London that engages visitors with “sights, sounds, smells, and physical sensations.” These are just a few of the examples of how brands are moving below “see level” and developing immersive experiences to drive brand interest and usage. The combination of physical, digital, and social represents key opportunities to drive experiences. The immersion of digital media has enabled brands to extend a...
Subscribe to Our Newsletter
Sending
Real Time Web Analytics