5 Ways to Market Your Senior Living Community

5 Ways to Market Your Senior Living Community

You can call Baby Boomers lots of things: Ambitious. Workaholics. Optimists. Just don’t call them old. As the generation who vowed to never trust anyone over 35 enters retirement, they’ll want to retire their own way — not the way their parents did. Don’t expect the people who went to Woodstock to sit around all day, quilting and eating pea soup. We know the term “senior living communities” runs the gamut: active, independent places to communities with 24/7 care for seniors facing end-of-life diseases. When it comes to marketing your senior living community, you don’t have to be everything to everybody. Just as each senior is looking for something “different,” you don’t have to offer a cookie-cutter approach to care that your competition does. Below are a few trends and examples from senior centers that know how to standout: Focus on Luxury The Clare in downtown Chicago touts their Gold Coast address as a sign of luxury. This independent lifestyle community appeals to an affluent market. It boasts an onsite beautician and vegetarian meal options. In fact, it’s not just selling the community — it’s selling the city of Chicago. It’s a place to retire, but still offers people the glamour of big city living. Caring for Caregivers Some nursing homes concentrate on end-of-life care or caring for elders with long-term health problems. For this type of market, it’s really important to reach out to caregivers. Usually, a family member will pick out a nursing home for their loved one. Are your marketing materials speaking directly to this audience? Are you showing that you’re a trusted partner? Are you providing...
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