Content may be King, but Listening is the Key to Your Social Marketing Success

Content may be King, but Listening is the Key to Your Social Marketing Success

Only 10 years ago, MySpace was the king of the social network hill, and Facebook was still primarily for students. Back then brands were still trying to reach their target audiences in the traditional ways, and we had no concept of forging the dialogs and close connections with our target audiences that we can develop today. Responding in real-time to those audiences was just a pipe dream. Fast forward to 2015 – having a social media presence is no longer a “nice to have,” but is now a definite “must have.” And in order to make the most of our presence on social networks, build a strong brand and effectively manage our social media accounts, we’ll need to do more than just create great content, we have to do some social listening and have a dialog as well. Top 5 reasons to monitor brands on social media 1.     Powerful marketing analytics Social media listening helps uncover a myriad of powerful statistics. By tracking social media metrics, brands can determine what is being said about them, and who is saying what.  Marketers can also track when their followers are most active online, what content is most popular, and which posts are resulting in the highest number of click-throughs.  Keeping track of all of this activity can help a brand optimize its content, and drive more effective search engine marketing campaigns. 2.     Building a community Listening enables brands to track conversations and detect leads and key influencers in their industry. The insight gained from listening helps brands to interact with consumers in a way that builds a positive image and better...
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