Hospital Branding: At the Intersection of Healthy and Happy

Hospital Branding: At the Intersection of Healthy and Happy

Each year, J. Walter Thompson Company (JWT) releases a major study on the key upcoming trends impacting the business of marketing and advertising. This year’s list is comprised of some you’d expect, but others that are new and very relevant to today’s lifestyles – for example, “intelligent objects,” “predictive personalization,” the “sensory explosion,” and “the mobile fingerprint.” Also on this year’s list is a trend which has great implications for the healthcare industry: the correlation between health and happiness and the scientific findings which support this relationship.  Among them: Researchers at University College London have found that happiness improves the functioning of key biological processes. Research has shown that more optimistic people are up to 50% less likely to suffer a heart attack or a stroke. A study on “flourishing” published in the American Journal of Public Health links positive mental health with longevity. Wayne State University (2010) researchers published a study showing a correlation between longevity and propensity toward a so-called Duchenne smile (an expression of genuinely positive emotion). Happiness and mental health improve in direct correlation with consumption of healthy foods – specifically, fruits and vegetables according to a recent study from National Bureau of Economic Research. These findings are also validated by consumer studies among American and British adults who cite the following: 62% say “feeling healthy” is an important part of being a happy person 90% agree that happiness can have a positive impact on your health 84% say being happy is an important part of being healthy (Source:  JWT) Brands Jumping on the Health-Happiness Bandwagon The connection between health and happiness has not gone unnoticed by...
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